“It is important to instil curiosity in young people”

Monday, April 10, 2017
Ambassadors for Science: Enrique Ruiz de Lera and Fidel Alfaro Almagro. Tourism and Science.

Embajadores para la ciencia: Enrique Ruiz de Lera y Fidel Alfaro Almagro, turismo y ciencia

The scheme “Ambassadors for Science” began in May 2016 in the United Kingdom with nine couples of scientists and diplomats, who shared a few days together to learn about their different professional worlds, and to share their experiences in a last session in October 2016

The counsellor of Tourism Enrique Ruiz de Lera and the PhD student of the University of Oxford Fidel Alfaro Almagro was one of these couples. 

How did their visits go?

On the 16th June, Fidel visited Enrique to the Spanish Tourism Office in London, where he met with different experts, and learned about the different tourism campaigns and their impact analysis on the British public. The researcher ended his visit going with Enrique to the “World Tapas Day” festival. 

On the 19th July, Enrique visited Fidel’s research centre, the Oxford Centre for Functional MRI of the Brain (FMRIB) of the University of Oxford. Fidel and the manager of Science Outreach explained to Enrique the UK Biobank project, the most ambitious brain imaging study that will analyse 100,000 individuals with 6 different brain imaging techniques to find the first symptoms of diseases or neurological disorders. After visiting the facilities and seeing the equipment of magnetic resonance scanners, Fidel guided Enrique throughout the most important colleges in Oxford. 

What have they learnt?

Fidel said that this experience has allowed him to notice “the importance of the promotion of tourism in Spain to the United Kingdom and the implemented methodology to analyse the projected image of a country”. In regards to his visit to the World Tapas Day, the neuroscientist praised not only the hard work of Enrique and his team, but also their communication skills required to project a strong image of the country. 

Enrique stressed the quality of all participants of “Ambassadors for Science”. He praised the important mission of scientists in their daily job that “can change many people’s lives” and concluded that “it is important to instil curiosity in young people, because that curiosity drives you to develop much lateral and long-term thinking”. He also mentioned that Spain needs to protect its intangible assets to better manage its professional talent. 

How can their own fields interact with each other?

Enrique was very interested in Fidel’s research field precisely because “neuroscience has a border with my expertise, marketing, that is known as neuromarketing”, so he took advantage of his visit to FMRIB to learn more about potential studies in this line that could have been developed in this research centre. On the other hand, Fidel appreciated the value of the existing analytic tools to define the impact of advertising campaigns. 

Click here to listen to Fidel Alfaro and here to Enrique Ruiz during their presentation in the last session of the scheme. 

About “Ambassadors for Science”

“Ambassadors for Science” is organized by the Spanish Foundation for Science and Technology (FECYT) and the Office for Cultural and Scientific Affairs of the Spanish Embassy in London, with the support of the Society of Spanish Researchers in the United Kingdom (SRUK/CERU). This programme fits within the FECYT’s priority lines of increasing science outreach and science culture, and supporting the internationalization of Spanish science. The scheme is a pilot experience with the aim of extending it to other diplomatic missions and even to the Congreso de los Diputados and other scientific institutions in Spain. 

The scheme has been covered on Twitter with #Amb4Sci.


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